reaffirmed the club’s ambitious goal of winning both the men’s and women’s league titles by 2028, aligning with Sir Jim Ratcliffe’s “Project 150” to mark the club’s 150th anniversary with a return to domestic dominance. Despite a challenging 2024–25 season, where the men’s team finished 15th in the Premier League and missed out on European football, Berrada remains optimistic. He views this period as a necessary phase in a broader transformation, emphasizing the importance of rebuilding through strategic summer transfer windows and integrating academy talents. Central to this vision is head coach Rúben Amorim, appointed in late 2024 after leading Sporting CP to two Primeira Liga titles. Berrada sees similarities between Amorim and Manchester City manager Pep Guardiola, particularly in their tactical flexibility and emphasis on structured, possession-based football. Amorim himself has acknowledged Guardiola as a reference for all managers, noting the contrast between City’s tactical flexibility and Sporting’s more structured approach. While Berrada’s optimism is clear, some critics, including journalist Martin Lipton, question the realism of such ambitious goals, citing the club’s ongoing decline and structural issues. Lipton highlighted Berrada’s high-stakes gamble on Amorim and skepticism over whether such a turnaround is feasible in the Premier League’s competitive landscape. The coming seasons will be crucial in determining whether Manchester United can achieve their ambitious targets and restore their former glory.